Literaturwissenschaft & Sprachwissenschaft

»Corporate Identity«

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Verbal Modalities in Corporate Publications (Doktorarbeit)

Verbal Modalities in Corporate Publications

A Cross-Cultural Approach

PHILOLOGIA – Sprachwissenschaftliche Forschungsergebnisse

Hamburg 2009, ISBN 978-3-8300-4702-5 (Print/eBook)

In a time of globalization, business corporations have expanded their activities to the global market and communicate with local and global audiences competing with one another in terms of market share, financial investments, brand awareness, and audience trust. As national and corporate cultures meet and compete on various levels of [...]

Communicative Mode, Corporate Identity, Corporate image, Cross-Cultural, Englisch, Genre Analysis, German, Globalisation, Globalization, Hybridization, Infosuasion, Intercultural, Language Contact, Levels of Pragmatic Interpretation, Modality, Multi-Dimensional Analysis, Perspectivation, Perspectivisation, Philologie, Self-Portrayal, Sprachwissenschaft, Variation, Website

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