Dissertation: Zur rechtlichen Ausgestaltung von Bonusprogrammen im Verhältnis zum teilnehmenden Verbraucher unter Berücksichtigung des Wettbewerbsrechts

Zur rechtlichen Ausgestaltung von Bonusprogrammen im Verhältnis zum teilnehmenden Verbraucher unter Berücksichtigung des Wettbewerbsrechts

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Schriften zum Verbraucherrecht, volume 4

Hamburg , 204 pages

ISBN 978-3-8300-9265-0 (print) |ISBN 978-3-339-09265-6 (eBook)

About this book deutschenglish

Loyalty programs enable companies to find new customers and – even more important – improve the loyalty of existing customers.

The economic potential of loyalty programs also leads to increasing numbers of legal conflicts between clients and program operators. Major German loyalty programs set aside reserves of more than 300,000,000 EUR that could be influenced over night by just a change in the terms and conditions. Customers being deep into loyalty programs will go on and increase accumulating miles and points reflecting a considerable financial value and so are more likely to double-check whether terms and conditions shortening their rights are compliant with the legal framework.

This thesis examines legal flaws in currently commonly used terms and conditions of loyalty programs and suggests preferable provisions.

This is done by analyzing the recent jurisdiction and literature concerning terms & conditions, in particular those of loyalty programs.

In several cases, the author finds terms and conditions limiting the clients rights to be contrary to law, leading to due modifications of loyalty program terms and conditions.

Loyalty programs are being discussed based on the most important target group: consumers.

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