Sarah MaierAnalyse von Facebook-Kommentaren zu politischen Themen

About this book deutschenglish

Facebook is social media par excellence. Meanwhile that is also understood by the television news, that are facing a drop in younger audience. If they do not want to lose their reason for being towards the young generations, they are challenged to enter into dialogue with them. So they do on the fan pages of television news today. News programs editors post the latest news, and youths and young adults have the opportunity to give their opinion.

Research goal of this work is to find out for Germany and France which news are selected for posts by the editors and which news the youths and young adults notice in return, especially from which news posts follow-up communication arises.

The importance of certain news for youths and young adults is determined using the GGK method developed in this study. The value GGK quantifies the overall interest of youths and young adults in a topic. Result is a valid picture of whether and how youths and young adults conceive and accept the news selected by the editors. It shows how effectively news editors and politicians can adapt to their young target groups.

The study then chooses a topic from the analyzed news topics that had very high response during the investigation period both in Germany and France. That topic was the "International day against homophobia". German and French Facebook comments became subject of a contrastive discourse analysis. Using the measured test results it is exemplarily shown how German and French youths and young adults rate and comment contents on Facebook.

Ihr Werk im Verlag Dr. Kovač

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