Forschungsarbeit: Social Media als Rekrutierungsinstrument im Hochschulmarketing

Social Media als Rekrutierungsinstrument im Hochschulmarketing

Eine theoretische und empirische Forschung

Buch beschaffeneBook-Anfrage

MERKUR – Schriften zum Innovativen Marketing-Management, volume 82

Hamburg , 126 pages

ISBN 978-3-8300-7423-6 (print) |ISBN 978-3-339-07423-2 (eBook)

About this book deutschenglish

The internationalization of university degrees as a result of the Bologna process has opened the market for higher education institutions and the competition for students. The conservative imparters of knowledge now find themselves face to face with the users of the digital world.

How do students, for whom the internet and social media belong to everyday life, react in their new role as customers? What expectations do they have of their future education providers as the starting point of their careers? How can institutions of higher education establish social media in an intelligent and meaningful way to attract the best students?

Jessica Thater examines social media as a tool to recruit students, provides recommended actions and offers a practical guide for higher education institutions.



"I wish this scientifically-based and application-oriented book the vast distribution and the high level of acceptance in theory and practice it deserves." – Prof. Dr. Justin Becker

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Ihr Werk im Verlag Dr. Kovač

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